Andy Fitzgerald

language + meaning + user experience architecture

A Cognitive Sciences Reading List for Designers

28 July, 2016
bookshelf with books

If you’ve ever done any contextual inquiry or usability testing, you’ve probably observed first hand the difference between what people say they will do and what they actually end up doing. Overlooked calls to action, bizarre navigation paths, mind-bogglingly irrational decisions — even the most sensible seeming users occasionally (or often) do things that “rationally” make little sense.

Which is to say that we all, on occasion (or often) do things that seem to make little rational sense.

And yet, on a day-to-day basis, this is how we successfully negotiate the complexities of our world. We use heuristics (aka rules-of-thumb) and limited...

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