Andy Fitzgerald

language + meaning + user experience architecture

A Cognitive Sciences Reading List for Designers

28 July, 2016
bookshelf with books

If you’ve ever done any contextual inquiry or usability testing, you’ve probably observed first hand the difference between what people say they will do and what they actually end up doing. Overlooked calls to action, bizarre navigation paths, mind-bogglingly irrational decisions — even the most sensible seeming users occasionally (or often) do things that “rationally” make little sense.

Which is to say that we all, on occasion (or often) do things that seem to make little rational sense.

And yet, on a day-to-day basis, this is how we successfully negotiate the complexities of our world. We use heuristics (aka rules-of-thumb) and limited...

Language + Meaning + User Experience Architecture

19 August, 2013

There is an architectural concept called the “kitchen triangle” that I often use in talks and presentations. I use it to point out the difference between arguments and articulations of arguments. The gist of it is this: in order to create an effective kitchen, the sink, the stove and the refrigerator must each be placed no closer than 4 feet to each other, but no further than 9 feet apart. There must also be limited or no traffic through the center of the triangle.

In this example, the triangle is the argument: it presents a solution for how we use space...