Andy Fitzgerald

language + meaning + user experience architecture

Language Arts for the Lizard Brain

5 April, 2017

Here are the slides and a complete transcript of my 2017 Information Architecture Summit talk on language, cognition, and vocabulary design, delivered this March in Vancouver, BC. This is the latest iteration of a topic I first presented at Taxonomy Bootcamp in Washington, DC in November 2016.

Talk Description

Because we use all use language proficiently every day, we tend to assume we know how it works. Sometimes we’re even right! When designing communication systems for others, however, we frequently run into wild discrepancies between what we expect our users to understand — and what our users actually understand.

One culprit...

Designing for the Human Scale

15 March, 2017

This last February I had the honor of giving the opening keynote at World IA Day in Zurich, Switzerland. Here are the slides and a complete transcript of my talk, “Designing for the Human Scale.”

Talk Description

The popular metaphor of how thinking works is computational: we recall information from memory, process it, and manipulate it in a predictable way. While this metaphor has its use, it often leads us to ignore key differences in the ways that machines and people access and use information.

To design effectively for the human scale, we need to bring to our work as User Experience Designers...

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